Globe Trotting: Dasha Gauser Spring/Summer 2017
Dasha Gauser’s Spring/Summer 2017 “Around The World” collection premiered as a dream of escape. The collection featured at Mercedes-Benz Fashion Week in Moscow captured the whimsy of destination hopping as it continues to trend all over the world on social media. With its major theme of traveling to, well, anywhere, it spoke of a longing to take its talents elsewhere. Sequined cacti patched on shoulders, a desert backdrop, and heavily bronzed skin could be just a few key nudges to Gauser’s idea of breaking free.
Models in running shoes paired with cotton and lace dresses were an attempt to reach the travel-blogger look. The set up could have rivaled any one of your Instagram posts. The event was picturesque to say the least.
The Russian designer incorporated geometric cut pieces of map designs and airplanes with feminine silhouettes to maintain the daintiness of the show which kept it sweet. But thats just it, it was sweet. It was a modern take on a PanAm flight attendant. There was no excitement or thought-provoking element to the collection. The patterns and prints, although wonderful towards elevating the theme, became something short of a gimmick and grew a striking resemblance to something we could find on a JetBlue ad.
All the while, the cuts and silhouettes of the garments were nothing new from other ready-to-wear collections; from slip dresses to cascading skirts.
This is something expected from someone who has freshly graduated with a bachelors in fashion design and are continuing to learn the ropes. Or someone who has just discovered the art of graphic design. But for a house that has been established since 2005, the bar should be raised a tad bit higher.
One must ask themselves (specifically someone on the brand’s marketing team) which is the best way to sell themselves as someone worth watching. This collection should serve as foundation for a way to make that move from Moscow to a global audience, a collection that is more than just a played out theme.
